How to DIY Your Design
You have a small business. You know that consistent brand design is important, so you’ve hired a professional to create a logo and a brand book for you.
This is very important - so *snaps* for you! However, that should be your FIRST step in design, not your last.
Unfortunately, many small business don’t have the money to hire on a full-time graphic designer. So, here are a few design resources that you should definitely take advantage of:
This is basically a much easier version of Photoshop. Canva is a graphic design tool website (so no downloading any software on your computer!) that is used by non-designers and professionals alike. It uses an drag-and-drop feature for easy designing that can be used for both web & print media design.
Canva is already loaded with tons of images, photo filters, icons/shapes, and fonts that help make designing your next social media post, presentation, email header, and so much more just that. much. easier.
It is exactly what it sounds like - it is an online creative marketplace that sells design tools such as graphics, website templates, fonts, stock photography, branding mockups, email templates... should I keep going?
Creative Market is one of my go-to’s for fonts and graphics when creating logos and brand books. The best part? It is a platform for handcrafted design from independent creatives around the world. Meaning, if you buy something from Creative Market, you are helping another small business!
Have you ever wonder how business get those perfect Instagram photos? You know the ones I’m talking about - the perfectly clean, yet cluttered desk with the perfect Macbook, or the sleek lay-flat image with their calendar, planner, and coffee… Take a look at Unsplash, and you’ll know where they get them (ok, maybe not ALL images, but some that are similar!).
Unsplash has beautiful, free, high-quality images that you can download and use for any project. Whether you’re looking for your next social media image, email header, or just need a few images for a mood board, this is the place to go. And if you can find the photographer on Instagram, be sure to credit them. Although it’s not necessary, it’s a nice gesture ;)
We’re always looking for new design resources, so if you have a favorite then let us know in the comments below!