BRAND DESIGN: the foster care alliance
the foster care alliance was created in 2016.
As a foster mom herself, Chelsea had first-hand experience with the brokenness in the current foster care system and had to act.
As a foster mom herself, Chelsea had first-hand experience with the brokenness in the current foster care system and had to act.
The broken circle is made complete by the continuous, solid circle connecting the dashes, explaining how The Foster Care Alliance bridges the gaps in the current foster care system. We were careful to present the organization as a clean, trusted, professional brand.
In an effort to keep the brand identity strong, we encouraged our friends to use bold layouts and soft, welcoming colors.
...and explained in hyper-descriptive detail why we designed each stationery piece to set our client up for success after our branding process finished...
With a new office merely an idea in the founder's mind, we presented an interior image sample that echoed the brand we helped create. Clean lines and branded colors in modern spaces provided the perfect interior direction.
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