BRAND DESIGN: refuge coffee co.


A local coffee company with a mission.

Seeking to create refuge by providing neighborly hospitality and refugee job opportunities through coffee.

 
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Yes, we’ll sell coffee, but we won’t be a regular coffee shop.
 

 
 

DESIGNING The icon

The soon-to-be local coffee shop needed a logo that represented more than just a good cup of coffee. 

The build of the icon helps illustrate the mission of the company: To provide employment and job-training opportunities to resettled refugees, to create a unique, welcoming gathering place in Clarkston, and to tell a more beautiful refugee story to Atlanta. A capital "R" is tilted at 45 degrees with a forward facing arrow signifying forward motion.

 
 
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color palette

We wanted to give Refuge a rich, diverse color palette, so we went big.
Much bigger than our usual three-color palette.

 
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custom pattern

Drawing from traditional African pattern inspiration, we used the new brandmark to create a memorable, inclusive pattern.
If you’ve visited the Refuge Garage in Clarkston, you may have noticed the pattern on the coffee trucks we designed.

 
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The Refuge Coffee Co. brand is constantly growing and in need of strong printed media displaying their vision and purpose clearly. Over the last 2 years, the company has served weddings, countless events, and the growing movie industry in Atlanta. 

As an extended brand support client, we love helping Refuge build out their brand.

 
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Learn more about Refuge's branding in their newly updated Brand Book.

Email me to request a brand book sample.