the greenhouse


+ Brand Design
+ Sign Design


"Well, all right. It's go time!" - Callie Murray, Entreprenuer Extraordinaire and founder of The Greenhouse

Our OTP city lacked a professional co-working space, so in 2015 when Callie secured a little green house off main street, I jumped at the opportunity to give that little space a brand.

enter > the greenhouse: a creative workspace

 
 

with lots of white walls, hardwood floors, and all the natural light, our studio filled up quickly.

One of our favorite new tenants was Kim McNaron from Holland Daze Weddings who frequently decorated our empty tables with her left-over florals.

 

BUILDING THE BRAND

I approached the logo with hand-lettering first because I wanted to keep the logo from being too stiff and formal. 

After a few rounds of sketches, I loved the way "the" was developing, but decided a friendly type should replace the hand-lettered words.


Using Archer, one of my all-time favorite fonts, I combined upper and lowercase letters, removed a few serifs, and pulled in the subtitle.

The first draft was close, but a few things just weren't quite right.

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Decreasing the height of the H + removing its serifs were tiny, but impactful decisions that made a more custom logotype.

including a secondary, squared layout was crucial because most new tenants would find us through social media.

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I have to admit, I'm a little obsessed with that g + H connection in the stacked version. Feels right, yeah?


big news:

Beginning June 2017, The Greenhouse Norcross will be under new management!

We can't wait to watch how our little community grows under the leadership of Whitney Huynh, founder of Tulle and Grace Photography.

With added greenery, a new coffee bar, and refreshed front porch, we are pretty fond of Whitney's eye for interiors.

 
 
 


AREN’T SURE IF YOU’RE READY FOR A FULL BRAND DESIGN PACKAGE?

I’d love to talk through how we can help. Don’t worry, I don’t like pushy sales people either.

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