Our OTP city lacked a professional co-working space, so in 2015 when Callie Murray secured a little green house off Main Street, I jumped at the opportunity to give that little space a brand.
With white walls, hardwood floors, and all the natural light, our studio filled up quickly.
One of our favorite new tenants was Kim McNaron from Holland Daze Weddings who frequently decorated our empty tables with her left-over florals.
I approached the logo with hand-lettering first because I wanted to keep the logo from being too stiff and formal. After a few rounds of sketches, I loved the way "the" was developing, but decided a friendly type should replace the hand-lettered words.
Using Archer, one of my all-time favorite fonts, I combined upper and lowercase letters, removed a few serifs, and pulled in the subtitle.
The first draft was close, but a few things just weren't quite right.
Decreasing the height of the H + removing its serifs were tiny, but impactful decisions that made a more custom logotype. Including a secondary, squared layout was crucial because most new tenants would find us through social media.
I have to admit, I'm a little obsessed with that g + H connection in the stacked version. Feels right, yeah?
We love watching our little creative community grow under the leadership of Whitney Huynh, founder of Tulle and Grace Photography. With added greenery, a new coffee bar, and refreshed front porch, we are pretty fond of Whitney's eye for interiors.
Each Brand Design client receives a fully customized Brand Book explaining how to use their new branding.
Email us to request a sample.
