Branding for RAD

An architecture firm that believes in investing in people and community.

RAD offers what the traditional architecture industry does not: operating as a social enterprise firm, spurring each client and employee toward love and good deeds through collaboration and encouragement.

RAD needed

…to have a brand that is intriguing, inspiring, exciting, and most of all, consistent. 

…to be able to stand out from competition.

We Delivered…

Brand Review and Strategy | Logo Development and Visual Identity System | Web Layout

Creating the icon

The icon design uses at a shadow of the letters rather than just an outline or tracing of letters. The circular design hints at the firm’s communal nature, inviting in each client and idea and building on those ideas.
While RAD is the expert in the project, they’d rather be the avenue for the idea to come to life rather than showcase themselves.

Want more?

Check out RAD’s seriously rad website we designed here.