Branding for Foneless
More time for awesome.
Foneless is a lifestyle brand encouraging people to put down their phones and create openings for connection and time for being awesome.
FOneless needed…
A full branding package for their new and fun business idea.
Social media graphics to engage their audience
We Delivered…
Discovery Meeting, Brand Positioning, and Strategy
Logo Development, Visual Identity System, Social Graphics
…and confidence that the branding echoes the organization’s values.
crafting the foneless brand
When the founders of - what we now know as - Foneless initially approached us needing a logo, their company name was actually something completely different. After a Discovery Meeting and Brand Positioning, we felt the need for a name change. So, here we are.
Introducing Foneless - focusing primarily toward parents wanting more engagement with their families and more margin to make real memories, Foneless encourages people to create openings for connection and time for being awesome by getting off their phones and living life in the present.
designing the logo
With every aspect of the new design, from company name to color to logotype design, we crafted the brand to feel straightforward, trustworthy, relatable, and meaningful. Assuming this brand will grow and change with the times, we sought to create a mark that would not only communicate the brand’s mission, but also would not compete with brand elements, such as hand-drawn icons or colorful imagery.
social media graphics
We completely understand the irony of creating social media graphics for a brand that was built around being on your phone less. Yet, here we are…
When creating a sample social media feed, we really stressed that less. is. more. The Foneless social presence relays back to a simpler time with a minimalist feel, nostalgic imagery, and playful layering elements. Rather than yelling at people to use their phone less, we wanted to show the positive side on the Foneless movement by playing up these fun layering elements and also have the audience pause to consider what they’re missing out by spending mindless time on devices.
web presence
Much like the social graphics, the Foneless web presences relays back to a simpler time with minimal words, nostalgic imagery, and playful layering elements. We designed the website to feel informative, resourceful, supportive, and overall entertaining as a brand with a big message to tell.
Want more?
Learn more about the foneless brand on their freshly designed website.