Brand Design: Townie


An empowering, community-based gym

Located in Thomasville, GA, this gym is dedicated to helping members grow stronger in body, mind and spirit by offering crossfire classes with top-tier coaches trained to tailor each and every workout to you as well as 1-on-1 coaching.

 
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Our design goals are to provide a foundation for business expansion and increase brand awareness through streamlined brand guidelines, a strong, communicative brandmark system, and vibrant, strong colors.
 

 
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about the brand design

The inspiration for the Townie re-brand was to create a mark and new visual system that echoed the gym's environment– strong yet inviting, encouraging, motivating, approachable, and exciting.

 
 
 

The Icon

The icon consists a simple kettlebell shape to indicate the CrossFit style workouts of the gym without intimidating new-comers to the CrossFit community.

 

The Logotype

The logotype is strong and straightforward, much like the gym itself. The letters are carefully kerned together and modified to present the gym name as professional, legible and stable

 
 
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 LEARN MORE ABOUT REFUGE'S BRANDING IN THEIR NEWLY UPDATED BRAND BOOK.

Email me to request a brand book sample.