02 / refine + relaunch an existing business

For brands wanting to focus and run.

Our commitment to each business owner is to deliver a fresh brand to represent your business in a way that makes sense to you, your team, and your clients.

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Is this package for you?

You’re ready to zero in on why your customers love you and reposition accordingly.
You frequently find yourself as the bottleneck in any design approval.
You’re in year 1 to 10 and know that although hustle and grit got you to this point, you’re ready to invest your money for the highest return.
You have real traction but know that to create real impact, you need a stronger brand online and in print.

This branding experience includes:

Featured

DISCOVERY

We want to hear more about big dreams for the organization, learn about what makes you come alive, and hear of any pain points you’ve noticed within the brand as you have launched or how the brand has grown.

BRAND REVIEW

Using our Discovery notes, our creative team will compare with your brand as it is now. We’ll perform an in-depth review your current brand elements to find inconsistencies between visuals and messaging to clarify through the branding process.

CUSTOMER ANALYSIS

We’ll interview a variety of your raving fans to learn more about their experience with your brand. From there, we’ll be able to see misalignments in visual communication and highlight common consumer values for your brand strategy moving forward.

POSITIONING

In reference to the brand now, what is working and what is not? Using a mood board of images and your brand personality profile, we’ll present a position that will set your brand apart from competitors and propel it forward into the years ahead.

LOGO REFINEMENT

In regards to your Brand Positioning, we’ll review your current mark(s) to refine and potentially recreate a logo to represent your brand best. We’ll work with you to develop a refined brandmark, logotype, and icon to represent your brand moving forward.

EPS, JPG, PNG files provided

STRATEGY

Working with you, we’ll create a brand strategy crafted to fit your vision for the brand. Getting a crystal clear picture of the brand as it grows sets the foundation for branding and the visual design system moving forward.

VISUAL IDENTITY SYSTEM

What colors and fonts support the brand? How is the brand presented in print and digital? What is the visual system for the growing brand? Through these findings, your visual system will present the brand elements to empower your team to consistently present the visuals through the years.

WEB LAYOUT

Using your new brand guidelines, we’ll customize a user-friendly web layout for you to launch with. Includes customized Site Styles (text styles, colors, image styles), and customization instructions.

*Website subscription, wireframes, implementation and additional pages are priced separately. Subject to client.