rebrand
Southside Church is located in the South Metro Atlanta area and serves the local communities through its three campuses: Peachtree City, Newnan, and Henry County.
As a North Point Ministries Strategic Partner, Southside positions itself as a church that unchurched people love to attend, keeping services current, straight-forward, and non-traditional.
“The old logo did not echo our priorities nor did it allow for any self-explanation upon first glance. Although we have three campuses, we want to make sure the new branding helps our people feel a sense of unity and pride.”
The Process
The goal of the project was to dig deeper into the community that makes up the church and its culture, and then visually communicate that personality through a new visual identity system.
Brand Strategy
In order to help the church broaden its reach and impact, we sought to identify in further detail who the church is, what it stands for, and how it creates traction in an otherwise crowded market. Through audience surveys and research, we discovered Southside’s congregation specifically prioritizes: Pouring into Others, Enabling Freedom, and Providing Resources to its members, visitors, and community.
brand identity
The design of the new brandmark was created represent the church in the simplest of ways. The downward-pointing arrow signifies it’s geographic location south of Atlanta, while the 2 shapes within the circle come together to make an iconic heart. The circle surrounding the icon helps tie the brand to other North Point Ministries strategic partners. The openness of the arrow invites people in by creating visual “space” inside the icon.
Visual Identity System
All printed collateral was designed to use the point of the arrow in the icon as a central axis to balance the designs. All printed design is simplified, allowing the branding to be front and center. All pieces echo the “rooted” nature of the brandmark, showing the stability, professionalism, and welcoming nature of the church.
Because Southside Church has their own design team, the Visual Identity System ensures their team could implement the branding consistently across a variety of platforms. Some might this level of detail excessive, but we like to call it helpful. Keep scrolling to see how detailed and helpful a Visual Identity System can be.
Through descriptive examples explaining the printed collateral, apparel, web design and more, the Southside team was equipped to use their new branding to represent their church confidently.
