Branding for Humble Beast Lifestyle
“This has been an amazing process. From learning our brand identity to receiving the new logos, we couldn’t be happier!”
Live well. Lift others. Stay humble.
HMBL connects, equips and inspires young adults to lead meaningful lives by living well, encouraging others, and staying humble.
The Beginning
Owners Devante and Lonnie started Humble Beast a few years ago as an apparel brand, but they sought after a brand that was more than just apparel. They’ve worked to create a community of like-minded young adults that are driven to succeed, but never for selfish benefit. The HMBL members set and achieve goals in order to encourage others to do the same.
This is where our design team comes in.
Creating Community
Through their first years, HMBL created a growing community of raving fans - not only for their clothing, but more importantly for their dedication to create for accountability and motivation to live healthy lives.
During their Brand Clarity Call, we heard the excitement and momentum in their voices about creating a solid brand that would be recognizable and desirable, so we couldn’t help but rally behind them.
“My favorite part of this process was learning about our brand identity— how it is viewed from a different perspective outside our own.”
More than a brand.
Much like how Humble Beast Lifestyle wants to be more than apparel, they wanted branding that was more than something that “looked good”.
When creating their brandmark, we wanted to stick with something that was bold, but minimal. It needed to be a design that could go everywhere and was easily recognizable. So, we went with an icon that illustrates the joining of the monogram “HBL” - interlocking to form the iconic lifestyle reminder. This icon (as well as the entire brandmark) serves 2 purposes - 1) be memorable and 2) look great on apparel.
Establishing a Brand Presence
What is a new brand without consistency? When creating a new brand, we give our clients access to everything needed to create brand consistency.
In their brandbook, we provided Humble Beast with access to a curated Creative Market collection of social media and email templates, marketing strategy action step courtesy of our favorite Marketing Strategist, Groundsweller, website homepage layout (which, per their request, we actually implemented for them using Squarespace!), as well as design tips for apparel, advertising, and photography.
HMBL website before vs. after
As we always say, a consistent brand is a strong brand. We have no doubt that this new brand will help Humble Beast succeed and reach their goals in ways they never even imagined. Follow along to watch their community grow!
Have a great community of customers but feel like something is missing?
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