Branding for Fletcher Construction
Premier custom homes in Thomasville, Georgia
Fletcher Construction has been in business for more than 25 years in Thomasville and the surrounding areas. This company has built an extensive clientele through the impeccable customer service and homes built to stand the test of time. The only thing missing was a strong brand presence to represent the successful business David built.
“I need a way to showcase our company that is professional and not flashy. Our team does really good work, and I’d love to have more opportunities to build for great families.”
DESIGNING THE ICON
Although he only came to us needing signs, we urged David to consider hiring us to do a full branding package to help take his business into their third decade. He agreed, and we set out to create a brand as friendly and trustworthy as the reputation he'd built as the most sought-after general contractor in South Georgia. I knew that each piece of the branding needed to feel approachable, straight-forward, and professional.
Without getting too literal, the final icon design shows different building blocks coming together to form a roofline, with a hidden "F" within the design.
COLOR + SIGNS
As we drove the streets of Thomasville, we noticed that no other company was utilizing a friendly, teal blue to represent their business. Furthermore, we noticed the only signs that grabbed our attention were some solid-colored red signs used by a local real estate company. So what was the design solution for the Fletcher Construction signs?
Web Design
A few years after their re-design, Fletcher Construction approached us again - this time for a new website. We wanted something that was clean, professional + approachable and a website that could really show off the talent that surrounds Fletcher Construction.
Want more?
See even more beautiful homes over on the Fletcher Construction website.