Know what requires a lot of time? Managing a brand. This requires intentionality, consistency, and well-thought long-term plans.

Have you ever been asked the question, "Who is your target market?" and you just sit there like a deer in the headlights? While it’s important to niche down your brand offering, what’s more important is to get to know your customer.

10 steps to writing website homepage copy. Write a strong homepage where less is more and where being direct will lead to more sales.

You know that consistent brand design is important for your small business, so you’ve hired a professional to create a logo and a brand book for you. But what about the graphics + images needed to keep your business’s presence up-to-date? Check out a few of our favorite resources to help DIY all things design.

We understand that it is difficult to know when it’s time for your business to go through a rebrand. Here are a few points to help making that decision a little easier.

You received your 30-page Brand Book PDF... now what??