Impact Vector | Case Study
Laura G. of Impact Vector came to us needing clarity in her brand in order to serve her clients well.
Brand Strategy is a long-term plan to establish your brand as an industry leader. It offers clear answers to explain how and why you are different from your competitors, why folks should care, and how those folks take action.
Why Brand Strategy?
Who is Impact Vector?
Laura Green started her consulting business, Impact Vector, to help visionaries (think nonprofit leaders and creatives) visualize thoughts, draft easy-to-understand numbers to define their organization’s impact on the status quo, and scale using otherwise complex software solutions. In our strategy exercise, we wanted to cross-check this business intention with her clients’ experiences and get to the root of the real impact she was driving. Here’s what they said.
True Connection.
Approachable.
Proven Systems.
Personal Stability.
Diligent.
Real data.
True Connection. Approachable. Proven Systems. Personal Stability. Diligent. Real data.
Creating the Market Analysis
What did a customer analysis uncover? Laura’s clients repeated the authentic connection, real data, and personal stability they feel when in her workshops. Yes, they got all the things she “sold” (clear data, insights, etc.) but her brand (what her audience felt, that intangible thing that keeps them coming back) went to a much deeper, personal level for each of them.
Impact Vector empowers Creative Business Owners and Nonprofit Founders to make confident decisions using data analysis and customized systems.
Pinpointing the Ideal Client Experience
After blending Laura’s vision for Impact Vector and the felt experience of her actual past clients, we can craft her brand strategy* to center around her brand’s (already present) secret sauce.
*While helpful in visual direction (think branding), Brand Strategy will also illuminate opportunities to curate future client experiences with your brand by pinpointing what you’re already doing well so you can systemetize, automate, and refine. As business owners, we run so fast that we almost always miss or misunderstand what is already going well! We drop lots of cash trying out every new platform and updating our website, without actually building a foundation that will last. Think of Brand Strategy as your chance to see what is all around you, but what you are probably not seeing on your own.
What emotions does this brand evoke?
Clarity and confidence for leaders as they pursue their visions for impact.
(These 2 words—clarity and confidence—are some we culled from the actual customers’ experiences that backed up Laura’s own leadership vision so we were able to name these as key goals for Impact Vector’s future brand strategy.)
What Solution does this brand offer?
Impact Vector helps creative leaders move from micromanagers to confident leaders with customized, reliable operating systems.
Impact Vector helps nonprofit founders avoid trial and error fundraising and build sustainable organizations from day 1 in order to build a strong organization they actually enjoy leading.
What experience does this brand offer?
Impact Vector’s simplified education of systems and operations gives you actions to see real results and clear answers to your biggest questions. Whether you’re starting new or trying to save a stagnant organization, the services offered here will provide the insights and clarity you need to keep moving forward with less friction and more impact.
Quick Updates Using Strategy
Simplicity, consistency, and strategy are crucial to refining any brand already in motion
A clear Brand Strategy gives Impact Vector the actionable items they need to automate systems, attract the right client, and create scalable growth.
Improved homepage
Using our website mockup and the details discussed in our meeting, Laura was equipped and empowered to develop her own website.
after
before