The Blog
thoughts on branding, owning a business, and more
To create an Org Chart or to not...
We’ll just go ahead and tell you to create that Org Chart! Regardless of your team size, naming these crucial roles helps you hire smart and contract out well.
Managing a Brand
Know what requires a lot of time? Managing a brand. This requires intentionality, consistency, and well-thought long-term plans.
The Expected Pace of Creativity
Over the last few months, I've thought a lot about the expected pace of creativity. In the design world, you can pick two things from this list: fast, cheap, or good, but you can never (never) have all three. So, with this in mind, how do we go about being our best?
Stay Humble. Hustle Hard. Get ripped off?
Have you ever wondered where the “Stay Humble. Hustle Hard.” design came from? You know - the one that is used everywhere? I bet you didn’t know that design was ripped off from designer Jennet Liaw… let’s chat about it!
Who is your target market?
Have you ever been asked the question, "Who is your target market?" and you just sit there like a deer in the headlights? While it’s important to niche down your brand offering, what’s more important is to get to know your customer.
More Is Not Better
Hustle culture is 100% a real and dangerous thing. I know from experience, just because we're busy 24/7, we aren't necessarily successful.